Industry experts opined that crunk was passé. Last fall, the label issued Lil Jon's single "Snap Yo Fingers," its first record in nearly a year. Now BME's trying to make up for an unproductive 2005, which its owners spent fighting over money and with its distributors, TVT Records and Warner Music Group. The brawling, hard-hop sound helped make BME one of Atlanta's hottest labels and a potential rival to established giants like So So Def. This is a busy time for BME Records, the label that launched Jonathan "Lil Jon" Smith and made crunk music a cultural touchstone as reflective of the early 21st-century youth culture as white T-shirts and customized cars. In fact, Rob Mac can't sit still, and quickly excuses himself so he can return to work. Street reps stream in and out of the office to pick up boxes filled with promo CDs for K-Rab & BHI's "Do It, Do It (Poole Palace)" and E-40's "Tell Me When to Go." And when two of BME's co-owners, Rob Mac and Vince Phillips, sit down for a discussion, their BlackBerry pagers vibrate so incessantly that you can hear little humming sounds scattered across the resulting interview tape. Black Market Enterprises, nestled within an industrial park in East Atlanta, is bustling.
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